so I've spent the last 2 days on media blitzs. you take lots of pr info, make lots of appointments with papers, radio and tv people and you run in with a group of people and tell them as much as you can in a short amount of time. We had a blast and no alcohol was involved. we also got some great responses from the media. They Like Us, They Really Like US!!!
So we can all do our jobs a little better with people who now know us a little better. Seems like a good deal all around!